Where to configure it
Open Promote → Meta Ads & Pixel → Configure Meta Pixel. Pixel settings apply to your organizer account, not only the selected event.
Use a Pixel you are authorized to configure. The interface supports saving, updating, and removing a numeric Pixel ID. Wait for the save result before treating a configuration change as complete.
Saving is not delivery verification
A valid numeric ID is not proof of ownership, correct account selection, or successful event delivery. Verify the integration in your authorized advertising environment before relying on conversion reporting.
Advertising measurement depends on configuration and applicable consent. Do not expect every attendee or order to produce an advertising conversion signal.
Tracking parameters are separate
Copy Meta tracking parameters provides a URL-parameter template for campaign and ad context in Nooba orders.
- The Pixel is for advertising conversion signals.
- Tracking parameters identify recorded promotion context for Nooba sales reports.
One does not replace the other. This setup should not be treated as an automatic ad-account connection, campaign import, or ad-spend report.
For instructions inside Meta's own interface, use current guidance for the authorized account. Compare Nooba order results separately from advertising reports.