What the graph shows
In Traffic, Path exploration compares recorded activity for the selected period:
- Card views: event card displays.
- Event opens: openings of the event.
- Buy tickets: selections of the ticket button, when a ticket destination exists.
- Ticket purchases: qualifying app-origin admission orders, when available for a Nooba Ticketing event.
The final stage is currently app-origin orders, not every sale from every channel. It includes paid and free admission checkouts recorded as coming from the app. Each qualifying order counts once even when it contains several tickets. Guest-list orders and product-only orders are excluded.
An app-origin order can still carry campaign attribution. A campaign label does not by itself remove that order from the app-origin purchase count.
What about custom-link sales?
Assume your custom links lead to Nooba checkout and each order contains one admission ticket:
| Result | Where it appears |
|---|---|
| 100 web orders through custom tracking links | Sales and the relevant source rows in Sales analytics. |
| 10 app-origin admission orders | Sales, Sales analytics, and the final purchase stage in Path exploration. |
| 110 total admission tickets | The relevant admission totals in Sales; not the app-only purchase stage. |
If ten app tickets were purchased in two orders, the graph would show 2 Ticket purchases, not ten. Orders and admission quantities are different measures.
Do not read the ribbons as individual journeys
The graph compares aggregate counts. It does not trace individual people, prove transitions between steps, or measure exactly how many customers were lost.
Ribbon sizes are scaled for readability. Read the numeric labels. Repeated actions, direct checkout, and separate recording systems can make later stages larger than earlier stages or produce purchases without matching recorded button selections.
Participate is a separate action, not a checkout step. On narrow screens, the comparison appears as an ordered list.
External ticketing
For an external provider, Nooba records Buy tickets selections toward the link. Completed purchases belong to the provider's reporting and are not added as Nooba app ticket orders in this graph.